Computer arts: Design Matters by Cecelia Felix

Author:Cecelia, Felix [Cecelia, Felix]
Language: eng
Format: azw3
Publisher: UNKNOWN
Published: 2017-10-21T04:00:00+00:00

BUCK EXPECTATIONS

“There’s always room for innovation in the drinks sector, so be bold, brave and have faith in the value of great design. The success of Seedlip, the world’s first non-alcoholic spirit, came from bucking expectations about what a non-alcoholic spirit ‘should’ look like, and by honouring its core brand truth to create an ownable and desirable brand proposition.”

HAMISH CAMPBELL CREATIVE DIRECTOR, PEARLFISHER NEW YORK

JUDGING DAY INSIGHTS

Six of the BIA judging panel discuss what defines great branding

FUTURE TRENDS

IN BRANDING

Stuart Youngs (pictured) – founder of Texture, and Caroline Till, co-founder of FranklinTill, discuss the latest aesthetic movements in branding, and how designers can embrace new technology in meaningful ways.

THE ROLE OF WIT

AND HUMOUR

Branding consultant Louise Kyme (pictured) and Jim Sutherland, founder of Studio Sutherl&, talk about how to use humour successfully in campaigns, and how brands can establish empathy.

TAKING THE RIGHT RISKS Dave Wood (pictured), GBH’s design director and Sue Daun, ECD at Interbrand, debate the importance of taking risks, and highlight the

factors that come into play when risk taking in small or large agencies.

Watch the videos on our YouTube channel: www.bit.ly/ca270-bia2017

H+J HIGHLY COMMENDED: BARS & RESTAURANTS by Spy Studio

www.spystudio.co.uk

DEVISE A PERSONALITY

“A line-up of artisan brands creates a beauty parade

of seductive techniques like woodblock type, foils

and embosses. But which one do you remember?

For me, it’s the one that talks to me, tells me about

itself and expresses its personality. And if it makes

me smile, then that’s even more memorable than a

lovely gold foil emboss.”

STUART RADFORD CREATIVE DIRECTOR, THE PARTNERS

OCTOBER 2017 THE BUTCHER THE BAKER HIGHLY COMMENDED: ARTISAN by The Partners

www.the-partners.com

When the owner of a Dundee artisan bakery joined forces with a much-loved, familyowned butcher, The Partners was asked to create a new identity, bringing together two traditional establishments in a contemporary alliance. The pull of the rhyme, The Butcher, The Baker, The Candlestick Maker proved impossible to resist, and provided the foundation for The Partners’ approach.

The agency opted for simplicity in the name, while the logo takes the shape of a candlestick, which contains inverted silhouettes of the butcher and baker, encapsulating the uniqueness of the brand offering and providing a talking point.

The copy for the shop signs, business cards and bags was also inspired by the rhyme, maintaining the familiar rhythmic lilt of Rub-a-dub-dub, but with playful reimaginings of the third line, creating a sense of intrigue and creativity.

H+J offers food and catering solutions at iconic venues such as Abbey Road, RIBA and Selfridges. The company commissioned Spy Studio to create a brave identity and website that would demonstrate both its ambition and independent spirit.

In collaboration with photographer Angela Moore, Spy Studio produced a suite of striking images that tell simple stories centered around ideas such as street food, the cheese board, office lunches, desserts and early morning breakfast.

The identity’s characterful marque breaks out into its constituent parts to transform packaging and printed materials, while short, expressive statements echoing H+J’s personality were crafted by totalcontent.

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